Where do beauty standards come from?
Are there certain universal beauty standards?
How does the media affect the perception of beauty?
In order to answer all of these questions i first need to let you know about the findings of recent studies. Recent studies have found that there are certain biological hard wired beauty standards in the human mind that humans are born with.
A man is hard wired to look for the most fertile female while the woman is hard wired to look for the most suitable protector of the family. (see What attracts men & What turns women on)
But because human beings are much more complex than simple organisms, who live their whole lives under the effect of the initial programming they were created with, they have a capacity to learn.
The media, the culture you live in or the beliefs of your tribe can strongly affect the way you see beauty to a certain extent. (see Physical attractiveness perception)
A man will always look for the the most fertile woman in all tribes and a woman will always look for the best protector in all cultures but some factors, that are related to the learning process, will change the way they perceive the other sex.
Here are some of those factors:
2) Being affected by the media: Throughout history men sought women with low waist to hip ratio with regardless to the weight of the woman. Today, the media has placed extra weight on the slimness of a woman’s body even though this requirement is not biologically hard wired in the minds of men. in other words, men learned to love slim bodies because of what they saw in the media.
So the question is: is beauty in the eye of the beholder?
The answer is: Part of beauty is in the eye of the beholder (the part that results from the learning process) and the other part is hard wired in the human mind.
Perceived beauty = What you learned + You’re already born with beauty identification software
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